Her Story

Established in 2013 by Michelle Aznavorian, MISHA is an independently owned luxury fashion label based in Melbourne, Australia. 

Specialising in unique occasion-wear, in-house designed prints and impeccable tailoring, the MISHA philosophy is founded on affordable luxury, designed for the modern woman. 

Aznavorian says of the MISHA woman:

“She’s inviting us in to explore and experience her world. She’s effortless and intoxicating, empowered, worldly and strong. She knows what she wants and isn’t afraid to chase after it. It is a celebration of real femininity and the energy that comes with it.”

2016 saw MISHA become the name on everyone’s lips. From stellar debut appearances at both New York Fashion Week and Mercedes-Benz Fashion Week Australia, MISHA made waves around the globe for breath-taking collaborations with international supermodels Bella Hadid and Jourdan Dunn.

In October 2017, Michelle won a place in the prestigious Ernst & Young Entrepreneur of the Year Awards.

From day one, MISHA has led the way in Australian luxe exports, expanding with a formidable intensity. With over 90 boutique stockists and successful partnerships with retail powerhouses, MISHA has cemented its place on a global scale, spanning Australia, Europe, The United States, the Middle East and Asia.

With product categories expanding from occasion-wear, to day-wear and separates, to jewellery and shoes, the MISHA label embodies a candid and effortless aesthetic with an underlying air of subtle luxury.